Columbus, Ohio — The Ohio High School Athletic Association (OHSAA) and C&S Sports Enterprises, LLC, have entered into a three-year agreement to sponsor the first basketball championship celebration, Hoop FanFest, beginning in March 2008. Hoop FanFest is an interactive basketball extravaganza that will compliment the OHSAA’s girls and boys state basketball tournaments. The annual event will highlight the past, present and future of Ohio high school basketball and allow for a hands-on experience for fans of all ages.

The Hoop FanFest will be held in the auxiliary gymnasium of The Schottenstein Center on The Ohio State University campus, during the finals of the OHSAA girls and boys state basketball tournaments on Saturday, March 8 and 15, respectively. The schedule for the Hoop FanFest will be developing over the next few months but will coincide with the four championship games that tip off both days at 10:45 a.m., 2:00 p.m., 5:15 p.m. and 8:30 p.m. There will be no cost to be admitted to the Hoop FanFest or for all the attractions.

As part of the sponsorship agreement, C&S Sports Enterprises will help fund the following initiatives for the OHSAA’s state basketball tournaments:

• Promote the OHSAA’s state basketball tournaments and Hoop FanFest to all high schools, coaches, students, parents and communities.
• Invite corporate sponsors to get involved with Ohio high school basketball and pledge their support to the games.
• Plan the events for both the girls and boys Championship Saturdays that will include free clinics, motivational speakers, celebrity guest appearances, free throw shooting contests and 3-point shooting contests.
• Provide marketing, printing, signage, direct mail campaigns, promotional materials and media coverage for Hoop FanFest.
  
  C&S Sports Enterprises, LLC, is a full-service sports marketing and management agency based in Columbus, Ohio. C&S Sports is recognized for its leadership, innovation and client service in a variety of areas: sports marketing, sponsorship, sales promotion and sports event marketing. The company is co-owned by former Ohio State assistant basketball coach Dave Cecutti and former OSU men’s basketball captain Ron Stokes.
  
  Cecutti, a former assistant basketball coach at Ohio State and former head coach at Capital University, has been involved in coaching and administration of intercollegiate and interscholastic athletics for over 25 years. He was recently named the first-ever commissioner of the Ohio Capital Conference, one of the largest interscholastic conferences in the country. Dave is also the managing partner of Championship Sports Group, a sports management and marketing company he founded in 1998.
  
  During his career with OSU, Stokes was a two-year co-captain, earned second team all-Big Ten honors and was voted the team’s most valuable player. An all-state basketball player at tradition-rich Canton McKinley High School, he scored 1,240 points, had 419 assists and 158 steals in 120 games at Ohio State. Currently in his 11th season as the on-air expert analyst for the OSU Men’s Basketball Radio Network, Ron is also the president & CEO of Three Leaf Productions, a full service marketing communications and project management company that was recently registered as one of Central Ohio’s top 50 fastest growing companies.
  
  About the Ohio High School Athletic Association
  Now in its 101st year, the Ohio High School Athletic Association is a voluntary, not-for-profit association of public and non-public high schools and 7th-8th grade schools. The mission of the OHSAA is to regulate and administer interscholastic athletic competition in a fair, consistent and impartial manner while promoting the values of participation in interscholastic athletics. Membership includes over 800 high schools and 800 7th-8th grade schools, representing over 350,000 participants. Each member school has an equal voice in determining the bylaws and constitution of the OHSAA. When a school becomes a member of the OHSAA, it agrees to follow the regulations as approved by the membership. The OHSAA’s primary source of financial support comes from tournament gate receipts, and the Association receives no tax money.
  
  For more information about Hoop FanFest 2008 visit us at www.hoopfanfest.com or please call 866-571-HOOP(4667).